‘There are more people living inside this circle than outside of it.’ This shows the importance of global understanding: wide and deep, says Juvencio Maeztu, CFO & Deputy CEO of Ingka Group, the IKEA brand. He is right. We need to relate to this part of the world to stay relevant. The IMF expects the highest growth in China and developing countries over the next years – more than double the growth Europe will achieve. What’s your reflection on this?