About Annette Nijs

About Annette Nijs

Annette Nijs is highly respected for her knowledge about global economic, industrial and innovation trends. She is appreciated for her deep insights into Chinese world politics, the China market, Chinese management culture, the rise of Chinese companies around the world. Also very familiar with the Western business world, Nijs is regularly approached to advise on international business strategies.

She published her second book on China called ‘The China Factor‘ in English in the summer of 2019. Her first book on China ‘China through different eyes’ was published in 2009 in Dutch in her home country The Netherlands.

Nijs is the Chair of BSN, a private action learning business school, which teaches in more than 10 locations in Europe, China and Africa. (www.BSN.eu). For a decade she was the Executive Director Global Initiative of CEIBS, the China Europe International Business School. CEIBS is a top 3 player in Asia and is in the top 10 of the Financial Times global ranking.


Nijs is former Cabinet Minister for Education, Culture and Science in The Netherlands and former member of the House of Representatives of the Dutch parliament. She led the Europe China Institute of Nyenrode Business University and began her career for Shell where she worked for more than 10 years in Europe, the United States, the Middle East and Asia in financial and commercial leadership roles.

Nijs is a Member of the International Advisory Council of Nyenrode Business University; Member of the Advisory Council of the Sino-International Entrepreneurs Federation founded by Mr LONG Yongtu, Chief negotiator for China ‘s accession to the WTO; Member of the Supervisory Board of The Hague & Partners; Global Vice Chairman of the Asia Pacific CEO Association; Member of the Jury of the International Friendship Award, an IESE Business School initiative which awards Chinese business leaders, who have a special relationship with Europe.

Nijs is an alumnus of Harvard Business School (AMP in May 2010), holds an Executive MBA from London Business School (July 1999) and received a Master in Macroeconomics of Erasmus University Rotterdam (June 1987).

Nijs received the Knighthood of Orange-Nassau, a royal award from The Netherlands in 2004. She also received the Chinese Government Friendship Award in 2015 – the highest recognition from the Chinese Central Government for foreigners, who have made a special contribution to China.

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